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| Your brand identity and marketing gives a sense of your personality, what you have to offer, and makes you stand out from others. It will become the symbol of who you are, no matter where it is seen and used. |
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ASMPCT CONNECT - American Society of Media Photographers, Connecticut chapter.
 Inspired by my work for the New York chapter of ASMP, the Connecticut chapter asked me to redesign their newsletter.
The new name for the newsletter, "connect," incorporates the initials of Connecticut (CT) along with the concept that the organization wants its members to feel more connected. Also, using the same font, spacing, and color for the letters creates graphic and branding continuity with the national organization.
See the newsletter archive: July 2010 - present. |
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| All Star Pics / Mark Borderud photography 
See the newsletter.
Email design using HTML and CSS based on company logo colors using MailChimp. On Facebook Fan and Twitter sites: Added company logo in thumbnail gallery, added photos from the email with links to their respective galleries, email signup links, added signup form and/or link and QR code, Facebook, Twitter, on the website, and on business cards. Scan QR code with app from Apple, Android, or Blackberry to subscribe for email updates and to visit the website. Signup form is segmented for different interest. |
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| Jazz Odyssey

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