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| ASMPNY FOCUSED - American Society of Media Photographers, New York chapter.
From January 2009 until June 2010, I designed and edited the
e-mail newsletters for this organization. I was a board member
of the society and was asked to redesign the newsletter.
Instead of sending out the newsletters randomly (as the previous person
had who edited and delivered the newsletters), I sent out the newsletter
at the beginning of each month and reminder e-mails were sent out the day
before each event. Each newsletter is given a title in the subject line so
that it is clear if it is a monthly newsletter, reminder email, or sponsor
newsletter from the organization. This reduced the number of newsletters
sent out and the cost of delivering them.
See the newsletter archive. |
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| ASMPCT CONNECT - American Society of Media Photographers, Connecticut chapter.
Inspired by my work for the New York chapter of ASMP, the Connecticut
chapter asked me to redesign their newsletter.
Created in July 2010, the new name for the newsletter, "connect,"
incorporates the initials of the state along with the concept that
the organizations wants its members to feel more connected.
Also, using the same font, spacing, and color for the letters creates
graphic and branding continuity with the national organization.
See the newsletter. |
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| photographer Eva Mueller
Created in June 2010, Eva Mueller is promoting two kinds of her
photography: commerical photography (portraits, fashion, etc.)
and hazy, blurry photography (city and landscapes). Using different
text fonts and colors for the two types of works creates the
distinction between each newsletter.
See the newsletter. |
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| photographer Stefan Falke.
Created in June 2010, photographer Stefan Falke, who is well
know in Europe, is introducing the American market to his presense
to his portfolio. He is emphasizing that he is now living in New York
since most of his current client think of him as being based in Europe.
See the newsletter. |
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